Metrics for measuring the effectiveness of Google ads

potesew490@

In order to achieve results with Google Ads, you need to know what metrics to use. To measure Google's effectiveness, we mainly refer to the following indicators.index        overviewimpression (imp)        Number of times the ad was shown Click rate (CTR)        Ratio of clicks to number of times the ad was shownCost per click (CPC)        Cost per clickConversion rate (CVR)        Ratio of conversions to number of clicks Cost per acquisition (CPA)        Cost per conversion Return on advertising spend (ROAS) Ratio of sales to advertising expenses.



By measuring ROAS, you can obtain sales-based data, which makes it easier phone number list to predict future sales, but the disadvantage is that you do not know whether you are actually making a profit.Please read the detailed explanation of ROAS in " What are ROI and ROAS? Explaining the advantages, disadvantages, and differences of each ."It's important to look at these metrics to understand how well your ads are working and make adjustments to maximize effectiveness.Two points to increase the effectiveness of Google Ads Here are some points to improve the effectiveness of Google Ads:Two points to increase the effectiveness of Google AdsPoint 1 Create a strategyPoint 2: Repeat effect measurementIt is important to have attractive text in your ads, but it is also important to have a strategy for what kind of ads you will run in the first place. Let's take a look at each.Point 1 Create a strategyWhen it comes to increasing the effectiveness of Google Ads, it's important to have a strategy in place.





For example, set clear advertising goals as below.Examples of advertising goalsIncrease the number of products soldIncrease traffic to your websiteIncrease brand awarenessOnce you have a clear goal, you can figure out how to move your advertising toward that goal.Next, set your target audience. Specify specific age groups, gender, interests, etc., and aim to create ads that suit those users.Setting a budget is also important. It is risky to invest a large amount of money from the beginning, so we recommend setting a small amount at first and adjusting as you see the results.By selecting the most suitable keywords and determining the timing of advertising based on these, you will be able to set up effective Google ads.